How Tucker Max Turned A Funny Email Into A Blockbuster Writing Career & Overcame Toxic Behavior To Build A Successful Start-up


In today’s episode I’m with three-time New York Times best-selling author, publishing innovator, and movie producer, Tucker Max. Warning, there is strong language used throughout this interview.Tucker Max is the co-founder and CEO of Book In A Box, a company that turns book writing and publishing into a service. He has written three New York Times best sellers which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, fratire.  He is only the third writer after Malcolm Gladwell and Michael Lewis to ever have three books on the New York Times non-fiction best-seller list at one time. He co-wrote and produced a movie based on his life and book also titled, I Hope They Serve Beer in Hell.


He was nominated to the Time Magazine 100 Most Influential list in 2009. He currently lives in Austin, Texas, with his wife, Veronica, and son, Bishop, who you will hear in the background of today’s interview.

Not only are you going to hear about the exact process of taking a book from idea to execution, but you are going to get a chance to hear about how a law degree graduate became one of the most polarizing figures in pop culture as well as the deep inner work he had to work through to get…



Listen to the Podcast




In this episode, you’ll learn:

  • What he and his partner did that turned writing and publishing into a service
  • How Tucker was the first person to become famous for launching a blog
  • How all of the issues on the movie, adapted from his first book, I Hope They Serve Beer in Hell, could be traced back to how he made decisions
  • How writing funny emails to his buddies created a revolutionary style, sold millions of books and created a new genre


Click to Tweet: “The director we picked was a total shitberg. He was just a disaster in every single way.” @TuckerMax #GritNHustle


Click to Tweet: I loved hearing this interview with @TuckerMax & how his funny emails made him famous! #GritNHustle


Click to Tweet: Just found the best podcast! Grit ‘n’ Hustle w/@todd_herman. Real/Raw stories about achieving success #GritNHustle




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Links mentioned in this episode:

Book In A Box

The Book In A Box Method


Podcast Details:

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