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Tucker Max shares how he turned a funny email into a blockbuster writing career and overcame toxic behavior to build a successful start-up.

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In today’s episode, I’m with three-time New York Times best-selling author, publishing innovator, and movie producer, Tucker Max.  Tucker Max is the co-founder and CEO of Scribe Writing, a company that turns book writing and publishing into a service.

Tucker has written three New York Times bestsellers which have sold over 3 million copies worldwide. He is credited with being the originator of the literary genre, fratire.  He is only the third writer after Malcolm Gladwell and Michael Lewis to ever have three books on the New York Times non-fiction best-seller list at one time. He co-wrote and produced a movie based on his life and book also titled, I Hope They Serve Beer in Hell.

He was nominated to the Time Magazine 100 Most Influential list in 2009. He currently lives in Austin, Texas, with his wife, Veronica, and son, Bishop, who you will hear in the background of today’s interview.

Not only are you going to hear about the exact process of taking a book from idea to execution, but you are going to get a chance to hear about how a law degree graduate became one of the most polarizing figures in pop culture.

Warning! this episode contains strong language.

Pivotal moments you don’t want to miss in this episode  


Creating A Market

What he and his partner did that turned writing and publishing into a service.

Succeeding First

How Tucker was the first person to become famous for launching a blog.

The Power Of Decisions

How all of the issues on the movie, adapted from his first book, I Hope They Serve Beer in Hell, could be traced back to how he made decisions.

Turning E-Mails Into An Empire

How writing funny emails to his buddies created a revolutionary style, sold millions of books and created a new genre.