I’m a Wall Street Journal bestselling author, creator of award-winning programs, and INC. 500 fastest-growing company founder of 90 Day Year. With over 27+ years of experience, I’ve:
- Built, scaled & sold multiple companies, including the largest peak performance and mental game training company with over 2,000,000 athletes being impacted annually (Sold to Real Madrid);
- Become globally known, as the foremost expert on Alter Egos & Identity-Based performance. For 20+ years, a centerpiece of my coaching has been building the identity for clients to help them win. And, it’s what’s allowed me to separate from the pack of ‘mental game coaches’; and
- Been lucky to marry my wife Valerie, and create a family we’re proud of. We have 3 kiddos (two girls and a boy), and I still get the time to coach them in their sports. While pursuing all of my ambitions, and running a company with my wife.
I started coaching long before there was an industry, and I’ve logged almost 20,000+ hours with the highest-level achievers. This is an important distinction because some people may coach others, but very few know what it’s like to work with the most elite. The world has become apologetic regarding ambition, and it’s suffocating the aspirations of the best.
Whatever your ‘field of play’ is, you’ll be tapping into 27+ years of coaching experience with individuals & teams to help them win.
If we work together, our coaching will be customized to you and built upon fundamental principles of peak performance. Whether you want to make a huge business shift, create more freedom in your days, or level up your leadership, I’ll be here to help.