Are You Ready For A Legendary Year?

The journey towards personal mastery is intensely nuanced and deeply individual.

In athletics, entrepreneurship, or leadership, achieving peak performance is found on the other side of challenge, mistake, or blunder.

Our most brilliant achievements are intricately woven with our idiosyncrasies. What we perceive as a flaw, may be a hidden genius.

When you consistently stretch your limits, there’s extraordinary power in doing it with somebody else.”

~ Todd Herman

“Todd is like a thinking sherpa. His mental models, frameworks, and coaching helps me make decisions and connect dots I wouldn’t be able to on my own.”

Matthew BertulliFounder & CEO, Lomi & Pela (Billion Dollar Valued Companies)
I'm Todd Herman

I’m a Wall Street Journal bestselling author, creator of award-winning programs, and INC. 500 fastest-growing company founder of 90 Day Year. With over 27+ years of experience, I’ve:

  • Built, scaled & sold multiple companies, including the largest peak performance and mental game training company with over 2,000,000 athletes being impacted annually (Sold to Real Madrid);
  • Become globally known, as the foremost expert on Alter Egos & Identity-Based performance. For 20+ years, a centerpiece of my coaching has been building the identity for clients to help them win. And, it’s what’s allowed me to separate from the pack of ‘mental game coaches’; and
  • Been lucky to marry my wife Valerie, and create a family we’re proud of. We have 3 kiddos (two girls and a boy), and I still get the time to coach them in their sports. While pursuing all of my ambitions, and running a company with my wife.

I started coaching long before there was an industry, and I’ve logged almost 20,000+ hours with the highest-level achievers. This is an important distinction because some people may coach others, but very few know what it’s like to work with the most elite. The world has become apologetic regarding ambition, and it’s suffocating the aspirations of the best.

Whatever your ‘field of play’ is, you’ll be tapping into 27+ years of coaching experience with individuals & teams to help them win.

If we work together, our coaching will be customized to you and built upon fundamental principles of peak performance. Whether you want to make a huge business shift, create more freedom in your days, or level up your leadership, I’ll be here to help.

Complete the 'Right Fit' Form

“A coach is someone who can give direction, without causing resentment.”

John WoodenLegendary coach of UCLA Basketball

What's Does The Typical
Process Look Like?









How to Have a 'Legendary Year'
Coaching Options


(For Experienced Coach-ees)


(For People Wanting Big Shifts)
Alignment & Strategy
2 4
Coaching Sessions Monthly (12)  Bi-Weekly (24)
Coaching Format Zoom Zoom
Ad Hoc & Asynchronous
Additional Teammates 0 up to 4
(You can include others
in any of your meetings.)
Coaching Portal Upcoach Upcoach
Access to All Courses and Workshops    


(For Experienced Coach-ees)
Alignment & Strategy
Coaching Sessions Monthly (12)
Coaching Format Zoom
Ad Hoc & Asynchronous Access*  
Additional Teammates 0
Coaching Portal Upcoach
Access to All Courses and Workshops  


(For People Wanting Big Shifts)
Alignment & Strategy
Coaching Sessions Bi-Weekly (24)
Coaching Format Zoom
Ad Hoc & Asynchronous Access*  
Additional Teammates up to 4
(You can include others in any of your meetings.)
Coaching Portal Upcoach
Access to All Courses and Workshops  

* All Alignment & Strategy Sessions are in-person in New York, NY, or via Zoom. Both ‘Legendary Year’ coaching programs require a significant investment. Based on the program we think best suits your needs, I’ll share the exact pricing options in our Right-Fit call.

* Adhoc & Async Support includes 4 additional ‘quick support’ calls. These are typically used when clients must work through a big decision, conflict, or challenge. Async support is for quick messaging on small questions that come up but don’t need a call. The convenience of this honors that life isn’t a straight line and is meant to support the realities of life as a high-achiever.

Complete the Right Fit Form

A Few Words From
My Clients:

“Todd Herman has not only impacted our revenues and business model, but his coaching and frameworks have increased our client satisfaction (NPS). He has this incredible balance of patience, strategy, and fun to work with. You will not regret the investment.”

Rian Doris & Steven Kotler

Multi-NYT Bestseller &
Founders, Flow Research Collective

“When I started working with Todd, I was working 80-hour weeks, and in control of everything. Within six weeks, I was down to 36 hours, and within a year broke through $10,000,000 in sales. He’s world-class at finding and removing blockers.”

Gary Nealon

E-Commerce Founder RTA Cabinet Store,
Sold for 8-Figure Exit

“Todd’s impact on my business has been nothing short of invaluable. He’s found blindspots I could’ve never found, and he’s always pushed me into the best version of myself. It’s been 7 years together and I’m not stopping anytime soon, because the results speak for themselves.”

Chanie Wilschanski

Founder, Schools of Excellence
#1 Training & Mentoring Company to Private Schools

“My friends told me that coaching was a scam. Thankfully I didn’t listen. Within three months I re-built my culture, implemented the 90 Day Year performance system, and in the first quarter of the next year, we had to reset our yearly goals, because we smashed them.”

Joseph Heller

Founder, The/Studio
Largest Venture-Backed Black-Owned Start-Up

“Before working with Todd, I worked on a million things simultaneously, and nothing got my full attention. He’s such an expert at mindset & mental toughness that he massively shifted my perspectives on myself & my business. Now, I have a full-time team and systems that run my growing business. He’s all about action.”

Amy Porterfield

NYT Bestselling Author, Podcast Host &
Founder, Digital Course Academy

“We were a fast-growing company and everything had the chance to break. Todd happened to speak at our event, and when he walked off stage, I said, “I need to hire you.” From the very first session with Todd, there was a clear strategy and action plan. His frameworks help to simplify and clarify thinking. And the results were a year of 841% growth. His value is massively front-loaded.”

Matt Clark

Founder, Amazing Co.
E-Commerce Training Company

“A leader being coached on executing the life they want, is worth more than a thousand others journaling about it every day.”

Todd HermanThe Coach to the Ambitious

Do You Think This Is You?

I’m not woo-woo, a psychologist, or a coach who will feed you cotton candy fluff. If you want to be coddled, I might not be the right fit for you. But I WILL tell you what you need to hear, when you need to hear it. We might be the right fit if:

  • Your business has passed the $3 million level.
  • You want to shed an old identity to transition into the next version of yourself and the vision you want.
  • You’d like to transition from being the ‘always-working founder‘ to having more leverage and control over your schedule and life.
  • You want to take your business to the next level

If this sounds like you, fill out the ‘Right Fit’ form, and we’ll get on a call to connect. The conversation is free and you’ll discover your next steps, even if we don’t end up working together.

Please Note: I only work with 5 private clients or companies a year. Completing the form doesn’t guarantee a call. In the sports world, I’m considered a ‘player-coach,’ meaning I run businesses (player) and help others (coach). This means that my private coaching isn’t meant to be scalable. It’s meant to keep me relevant and doing what I love most: coaching others.

Complete the Right Fit Form

Complete the Right Fit Form