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The Alter Ego Effect

Shep Gordon

Known as the “Unfamous Man Who Made Everyone Famous", Shep Gordon is the talent manager, Hollywood film agent, and producer behind the careers of Jimi Hendrix, Alice Cooper, Teddy Pendergrass, Luther Vandross, Raquel Welch, and Groucho Marx. He’s also one of the greatest storytellers you could ever meet.

I had the chance to meet Shep and hear him recount his tales as a scrappy Hollywood superagent at a world-class event hosted by Jayson Gaignard. During the talk, someone in the audience asked how he helped the “high performers” he worked with “find that extra gear” and continue to perform at a high level.

People in the audience who knew my work with Alter Egos looked over at me. Some dropped their jaw in amazement. Some grinned and winked. Jayson, conducting the interview from the stage, found me in the crowd with an “OMG, you’ve been talking about this forever!” look in his eyes. Watch Shep’s response below.

Character Traits

Alter Ego Inspiration

Totem Activation

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Field Of Play

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Moments of Impact

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